Lactalis Ingredients Targets Healthy Agers with New Beverage Concept

Oct 21 2024
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Active Aging and Nutrition: Meeting Consumer Expectations

Healthy aging, often referred to as “active aging,” is increasingly becoming a focal point for many individuals as they seek to maintain their health and vitality well into their later years. This demographic is not just looking to extend their lifespan but to enhance their healthspan—the period of life spent in good health, free from the chronic diseases and disabilities of aging.

Nutrition plays a pivotal role in this endeavor. As people age, their nutritional needs change, and they become more conscious of the importance of a balanced diet rich in essential nutrients. Protein, in particular, is crucial for maintaining muscle mass, bone health, and overall physical function. However, the challenge lies in finding products that not only meet these nutritional requirements but are also convenient and enjoyable to consume.

 

 

Healthy agers are discerning consumers who prioritize quality and efficacy in their dietary choices. They seek out products that support their active lifestyles, help them recover from physical activities, and contribute to their overall well-being. They are also increasingly aware of the benefits of functional foods—those that offer additional health benefits beyond basic nutrition. They are looking for products that can help them stay fit, energetic, and independent.

 

Introducing Our New High-Protein Beverage Concept

To meet these growing demands, Lactalis Ingredients has developed a new high-protein beverage concept. This new drink is designed to offer a complete and convenient nutritional solution for health-conscious consumers. With a protein content of 10.3%, this beverage stands out for its high nutritional value. The caramel flavor adds a delightful taste, making the consumption of this drink both beneficial and enjoyable. Its smooth texture ensures easy consumption, making it an ideal choice for active individuals and seniors alike.

 

 

Pronativ® – Native Micellar Casein: The Key Ingredient

At the heart of this new concept is Pronativ® – Native Micellar Casein, a flagship ingredient developed by Lactalis Ingredients. Pronativ® is a high-quality protein, directly extracted from milk using a gentle process that preserves its natural properties. Unlike traditional milk proteins, Pronativ® is not denatured by heat, allowing it to retain its native structure and high biological value. This native micellar casein is particularly rich in essential amino acids, crucial for muscle building and repair. It is also slowly digested, providing a prolonged release of amino acids, ideal for post-exercise recovery and maintaining muscle mass in older adults.

Discover more about Pronativ® – Native Micellar Casein.

 

Join Us at FIE to Experience Our New Product

Lactalis Ingredients is excited to showcase this new high-protein beverage concept at the upcoming Food Ingredients Europe (FIE). This major industry event is the perfect opportunity to discover the latest innovations in food ingredients and products. We invite you to visit our booth 3.1K60 to learn more about our innovative protein solutions. Our experts will be on hand to discuss your specific needs and how our products can help you meet your consumers’ expectations.

Don’t miss this opportunity to taste our new high-protein beverage and see how Lactalis Ingredients can help you stand out in a saturated market with high-quality protein solutions that combine nutrition and great taste.

 

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