Lactalis Ingredients to Present at the International Whey Conference
Lactalis Ingredients is proud to announce its participation in the upcoming International Whey Conference (IWC), where Marion Bucas, Marketing Director at Lactalis Ingredients, will deliver a keynote presentation titled “Protein Demand: Meeting Consumer Needs in an Ageing World.”
The conference will take place from September 15 to 18, 2024, at the RDS Dublin, Dublin, Ireland. Marion Bucas’ presentation is scheduled for September 17, 2024.
As the global population ages, the demand for high-quality protein sources becomes increasingly critical. Whey protein, renowned for its superior amino acid profile and bioavailability, stands out as a key player in addressing the nutritional needs of older adults. This presentation will explore the multifaceted role of whey protein in promoting muscle health and supporting overall well-being in an ageing demographic.
The Role of Whey Protein in an Ageing Population
Whey protein is recognized for its ability to aid in muscle maintenance and recovery, making it an essential component of diets aimed at preventing age-related muscle loss. As a major player in the dairy industry, Lactalis Ingredients has a significant role to play in meeting these evolving and promising consumer needs.
Current Research and Benefits
The presentation will delve into current research highlighting the benefits of whey protein supplementation, including its impact on sarcopenia prevention and management. Sarcopenia, the age-related loss of muscle mass and strength, is a growing concern among older adults. Whey protein, with its high leucine content, has been shown to stimulate muscle protein synthesis effectively, thereby helping to mitigate the effects of sarcopenia.
Consumer Trends Driving Demand
Consumer trends and preferences are driving the demand for whey protein, focusing on three main areas:
- Individual and Societal Care: As awareness of health and wellness grows, consumers are increasingly seeking products that support long-term health and quality of life. Whey protein is recognized for its ability to aid in muscle maintenance and recovery, making it an essential component of diets aimed at preventing age-related muscle loss.
- Indulgence: Modern consumers are not only health-conscious but also desire products that provide a sense of indulgence. Whey protein products are evolving to meet these expectations by offering a variety of flavors and formats that cater to the taste preferences of older adults.
- Convenience: The busy lifestyles of today’s consumers necessitate convenient nutritional solutions. Whey protein products, available in ready-to-drink shakes, bars, and powders, offer a quick and easy way to meet daily protein requirements.
Lactalis Ingredients’ Commitment
By aligning scientific advancements with these consumer demands, we can pave the way for a healthier, more resilient ageing population. Lactalis Ingredients is committed to leveraging its expertise in dairy to develop innovative whey protein products that meet the evolving needs of consumers.
Join us at the International Whey Conference to uncover the potential of whey protein to transform the nutritional landscape and meet the evolving needs of consumers in an ageing world. Marion Bucas’ presentation promises to provide valuable insights into how Lactalis Ingredients is addressing these critical issues and contributing to the well-being of older adults globally.
For more information, please contact us.
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